A better method for C-Level B2B Insights.

After 25 years in strategy, I've been on receiving end of dense focus group reports which told me nothing. And I had to wait 3-4 weeks for it.  

So, I decided to flip the traditional marketing research on its head to create The Anti-Focus Group.   

The goal of an Anti-Focus Group Dinner is to create an environment where people remove their professional armor and honest conversations can begin.  

It’s designed to deliver deeper, more actionable insights than the typical B2B approach.

Instead of sterile conference rooms, Zoom panels or dry surveys, we’re hosting intimate, high-end dinners where participants turn into guests, and conversation turns into insights.  

I believe good brands make people feel something.   

Your guests are treated like VIP's the moment they arrive and settle into an intimate dining environment. People are drawn to participate by both the venue and the curated list of other dinner guests they're excited to meet and learn from.   

Guests leave on a high as they experience your brand in a whole new way. When I hand out incentive checks, they all say they would've done it for free.

I've been combining human connection with actionable insights my whole career, which is why I'm super excited to offer this fresh approach to my clients. 

If you need to go beyond the surface to understand your audience better, just fill out the form above or email me at jacqueline@brandcrudo.com.